The Drake Hotel: Drake Bros’ Restaurant
Steaks – Chicago
The opportunity to come in early on a project / brand as its conception is invaluable to both the development of the brand and in understanding the needs of the client.
For twelve weeks I set up shop in a small office onsite at The Drake Hotel to meet with the heads of the hotel, restaurant, kitchen and marketing staff daily to develop the restaurant from the writing and design of the menu, how it coordinates with interior design fabric choices. I also created the framed artwork on the walls, directed food photography, advertising and created the logo.